Carl’s Junior restaurant chain selects leading Swiss Digital Signage Technology
The Junior Mexican Foods Company that operates the Carls’s Jr quick service restaurants franchises in Mexico, opted for the NAVORI QL Digital Sign-age platform to power the menu boarding and advertisement screens.
Navori’s certified partner MDM (Megapantallas de Mexico, SA de CV) did the entire project integration.
MDM’s CEO Gerardo Ylizaliturri ex-plains:
“MDM is solution providers; we are in the business to solve problems, not create them. That is why we be-came the authorized partner of the Navori Digital Signage technology. The NAVORI QL software is powerful, reliable, versatile, has an excellent play-back quality and ease of operation, allowing us to provide our customers with solutions, not headaches.
After some bad experiences with other vendors, Junior Foods was initially very skeptical. The short learning curve of the software was part of the decision; after half an hour of training the marketing manager was up and running the system.
Ten days after a success-full pilot project of one month we got clearance from Junior Foods Company and NAVORI QL is now operational running the QSR Signage in all 37 Carl’s Jr franchises with further expansion ahead.”
The NAVORI QL Digital Signage Software is especially fitting the QSR and catering markets given the ability to implement data feeds and real-time information, both centrally managed at marketing level or locally by the franchise manager” sais Mr Guillermo Orellana, NAVORI Sales Manager for South America.
About Carl’s Jr
Carl’s Jr is a fast food restaurant mainly active in the southern and south western United States. The company is seriously expanding in the South America, Europe, Russia and the Far East. Founded by Carl N. Karcher in 1941, Carl’s Jr is the #5 fast food chain in the US after Subway, McDonalds, Burger King.