Monday, November 12, 2012

Adam Touring – Retail – Swiss

Watching NAVORI QL whilst waiting for your car

Auto parts retail and service center Adam Touring has selected NAVORI QL Digital Signage Software for their 50 service point stores Swiss-wide.

NAVORI QL is used to communicate on their in-store and service department waiting area screens.

NAVORI QL was specifically selected for a number of reasons. First of all this deployment is spread over three different language areas. Secondly the system needed to enable a queuing system combined with running commercials and promotions and to alert customers their car is ready for pick-up at the point of service. The NAVORI QL players also broadcast real time newsfeeds and local weather information.

NAVORI Certified Partner AG Niederwangen was the system integrator for this project.

This is yet another example of how promotions increase overall sales figures when properly targeted at what in this specific case may be called a ‘captive audience’.